Expertise and Purpose

Expertise and Purpose

Delivered by us, for you

We are a specialist football operations company with extensive experience in community-based football and recreational sport delivery. Using this expert insight, we have developed a full AWP operating tool kit, from the ground up, powered by custom-built tech infrastructure - WPFTECH, to provide a complete 360 delivery solution - WPF360.

Led by a first-class management team with central and regional operating hubs, we host 1.5 million player visits pa across 250 All Weather Pitches throughout the UK and we are growing at pace.


We recognise just how beneficial playing football and other sports has on community health and wellbeing. So, we have made it our purpose to keep communities playing. More people playing, more often.

We help in a number of ways, but our focus is on 2 key drivers:

Firstly to deliver optimum and sustainable revenue streams, to future proof facilities, so that they may serve their communities over the long term.

Secondly, to enable and support regular targeted intervention programme delivery to keep communities playing.


As experienced commercial operators, we have an inbuilt DNA which drives our core behaviours.

Results. Ruthless pursuit of outcomes.

Collaboration. We listen, understand, explain and find opportunities.

Agility. No one situation, need or opportunity is the same.

Considered. Evidence based decision making wherever possible.

Lens. Determining the art of the possible.

Expert Leadership Team

Led by industry experts with extensive experience in single and multi-site recreational football management, operational delivery and strategy development.

Meet the team

Chair & CEO

Barry Hunter

Learn more

Chief Commercial Officer

Steve Bennett

Learn more

Chief Financial Officer

Stuart MacDonald

Learn more

Chief Technology Officer

Donald Smith

Learn more

Operations Director

Paul Smith

Learn more

Digital Director

Gary Elliott

Learn more
booking agency testimonial
booking agency testimonial

"We have worked with WePlay Football since 2019, as part of our community participation programme, managing a number of our community based, competitive leagues. Following this successful partnership, we extended this relationship in November 2022 to a fully Managed Services Solution across a large section of our venue network. We are extremely happy with our relationship with WePlay Football."

Jonathan Daniels, Commercial Director, Schools Plus Limited

How to get started

Contact us to learn more or for a free discovery audit

Contact us

booking agency testimonial