For venue owners, management companies, leisure trusts, charities and local authorities throughout the leisure sector.

We recognise your AWP won’t be an operational focus, making up only a small part of your commercial result and sports offering. But we also recognise the revenue and substantial profit opportunity you have from fully optimising pitch utilisation and yield. Not to mention the community participation gains, lower operating costs and a more consistent customer experience

That’s where we help. We have the specialist operating tools, know-how and 100% focus on your AWP outcomes. We go through the gears thoroughly but quickly, from discovery phase to mobilisation inside 3 months, at no cost to you, with seamless integration and no operational disruption.

What our leisure partners are saying

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Managing GLL's all-weather pitches across their national network of leisure centres

"Last year WePlay Football managed over 200,000 on-line visits, serviced over 15,000 pitch bookings, co-ordinated 27,000 hours of targeted community participation programmes and delivered a 30% YOY revenue increase. We would recommend WePlay Football without hesitation."

Joe Rahm, Commercial Director, GLL


Increase in revenue delivered year over year

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Delivering specialist competitive leagues

"We are a long-term partner of WePlay Football, who play a key role in delivering our community football participation programmes throughout our AWP portfolio of sites. Their FA affiliated leagues are very well managed and highly effective in achieving our community outcomes."

Rob Cunningham, Associate Director of Leisure, BH Live

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Highly effective in growing revenue and community use

"We partnered with WePlay Football in October 2022. Our All-Weather Pitches have previously been underutilised. The team at WePlay Football have spent time understanding our specific needs and opportunities and have found a package of services which we believe will be highly effective in growing revenue and community use. After just 8 weeks we experienced a like for like YOY revenue increase of +55%"

Iain Hayes, Managing Director, Halo Leisure Ltd


Increase in revenue delivered year over year

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First class venue management operations

"WePlay Football provide full In Venue facility management services, ensuring a best in class All Weather Pitch, multi-sport solution and hospitality. They are first class venue management operators and take full ownership for their statutory obligations and ultimate commercial delivery."

Simon Lee, Director, The Sports & Leisure Group Ltd

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Fully managing the customer journey

"We utilise WePlay Football’s full range of services for our community pitch at the Oasis Leisure Centre in Swindon. WePlay Football create demand for the pitch and fully manage the customer journey from making a booking right through to delivering the at venue customer support via the WePlay Football onsite staff. Without a partnership with WePlay Football this hugely important community facility would no longer be open. We highly recommend their services"

Jessica Clayton, Asset Manager, Seven Capital

How to get started

Contact us to learn more or for a free discovery audit

Contact us

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